gap analysis


gap analysis
1) эк. анализ просчетов (прогнозирования) (нахождение различий между прогнозами и фактическими данными, диагностика их причин и составление схемы необходимых корректирующих действий)
2) марк. анализ дефицита на рынке, анализ рыночных возможностей (анализ рынка с целью выявить сектора с недостаточной удовлетворенностью спроса)
See:
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анализ разрыва
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анализ промежутка времени/разрыва во времени; управление возникающими вопросами / проблемами (анализ расхождений, пробелов)
. . Словарь экономических терминов .
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Маркетинг
анализ разрыва
методология табличного выражения всех известных требований, предъявляемых потребителями к какой-то определенной категории товаров, в сопоставлении с перечислением всех ха-рактеристик данных товаров, которые могут удовлетворить эти требования

Англо-русский экономический словарь.

Смотреть что такое "gap analysis" в других словарях:

  • gap analysis — noun (marketing) A method of discovering gaps in the market for possible new products, by checking off consumer wants against qualities of products available and noting where these do not coincide • • • Main Entry: ↑gap …   Useful english dictionary

  • Gap analysis — In business and economics, gap analysis is a business resource assessment tool enabling a company to compare its actual performance with its potential performance. At its core are two questions:: Where are we?: Where do we want to be?If a company …   Wikipedia

  • gap analysis — A technique or process for quantifying exposure to adverse consequences from changes in interest rates. A comparison of the total quantity of a financial institution s rate sensitive assets (RSAs) and rate sensitive liabilities (RSLs) for each of …   Financial and business terms

  • Gap Analysis — 1) The process through which a company compares its actual performance to its expected performance to determine whether it is meeting expectations and using its resources effectively. Gap analysis seeks to answer the questions where are we?… …   Investment dictionary

  • gap analysis — / gæp əˌnæləsɪs/ noun analysis of a market to try to find a particular area that is not at present being satisfied ● Gap analysis showed that there was a whole area of the market we were not exploiting. ● The computer performed a gap analysis and …   Marketing dictionary in english

  • gap analysis — 1) A methodical tabulation of all the known requirements of consumers in a particular category of products, together with a cross listing of all the features provided by existing products to satisfy these requirements. Such a chart shows up any… …   Big dictionary of business and management

  • Gap analysis (conservation) — Gap analysis [Scott, J.M. and Schipper, J. 2006. Gap analysis: a spatial tool for conservation planning. Pp. 518 519 in M.J. Groom, G.K. Meffe, C. Ronald Carroll and Contributors. Principles of Conservation Biology (3rd ed.). Sunderland, MA:… …   Wikipedia

  • Gap analysis (disambiguation) — Gap (or GAP) analysis can refer to: *Gap analysis, a business assessment tool. *Gap analysis (conservation), a spatial analysis tool employing geographic information system (GIS) to improve nature reserve design for the conservation of wildlife …   Wikipedia

  • dynamic gap analysis — Gap analysis methodologies that include assumed volumes for renewals, rollovers, replacement business, growth, etc., to reflect the fact that banks do not close their doors and simply honor remaining outstanding obligations as of the date on… …   Financial and business terms

  • static gap analysis — Gap analysis method that measures exposure to interest rate risk based solely upon the assets and liabilities held by the bank at the time that the analysis is performed. The opposite of dynamic gap analysis. American Banker Glossary …   Financial and business terms

  • Strategic Gap Analysis — The evaluation of the difference between a desired outcome and an actual outcome. This difference is called a gap. Strategic gap analysis attempts to determine what a company should do differently to achieve a particular goal by looking at the… …   Investment dictionary

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